Amelia. W
Communication Specialist
PR/MARCOMS
Campaign Proposal: Role It In (Trolley etiquette campaign)
Client: Done and endorsed by the Singapore Kindness Movement and NTUC Fairprice
I worked with Singapore Kindness Movement and NTUC Fairprice to conceptualize and execute Role It In campaign, an integrated Marketing Communication campaign. This campaign aims to educate the public on the act of graciousness. In particularly to be a role model in returning NTUC Fairprice's Trolley after using it.
The conceptualization of the campaign started on November 2015 till the execution period. (November 2016)
Through assembly shows & exhibitions conducted in various primary schools around the Jurong West area, we hope that the campaign will be able to reduce the rate of abandoned trolleys in Jurong West. Adding on, video, quizzes and pledge are used to help support the campaign.
I belonged to the creatives team, conceptualizing the campaign. Also, I drafted out the project report and executed out the campaign together with my team.
Safer Internet Evaluation slides
Campaign execution: Safer Internet Day
Client: Done and endorsed by Media Literacy Council
I worked with Media Literacy Council (MLC) on the Safer Internet Day campaign, whereby MLC collaborated with Republic Polytechnic student-run PR agency on the campaign. Our peers gave outreach talks to the various secondary schools in Sembawang GRC.
The campaign execution begin on March- April 2016 (2 months)
Topics covered during the outreach talk:
-Cyberbullying
-Gaming Addictions
-Online Predators
-Online Privacy
I was involved in attending the outreach talks, interviewing students and teachers regarding the outreach talk. My team and I also designed the infographics from scratch, evaluating the whole campaign and editing of the wrap up video for the campaign.
Final presentation slides
Project Acceptance evaluation report
Campaign reporting and execution: Project Acceptance
Done and endorsed by: Singapore Kindness Movement
I worked with Singapore Kindness Movement on the Project Acceptance campaign, it was part of our media practicum module in class. The objective of the campaign is to encourage a better understanding of social and cultural acceptance between Singaporeans and the guest workers of the white-collared community.
Our campaign engaged the public by heading out to Zoysia Green, Raffles area to give out acceptance cards - "Acceptance is _____"
Through this, we hope to raise awareness about what acceptance entails, how acceptance is evoked and to hopefully through the process break down the barriers and walls that prevents us establishing the bonds we should.
The campaign planning-execution begin on June-September 2016.
Our team clinched the project idea and we were the overall winner in the class. Hence, the class had to assist us and execute out the campaign together as a class.
I was part of the winning team, i helped to conceptualize the campaign idea, drafted out the project proposal and presented to the client. I executed out the event together with my classmates. In addition, I was the evaluation lead of the campaign. I had to work on the evaluation report and evaluate the campaign together with my other teammates in the evaluation team.